5 Ecommerce Tips For Your Online Store

The eCommerce market has significantly increased in the past years. In this digital era, many people find that shopping through an online store is convenient as they don't need to drive miles away to purchase products. An eCommerce store offers the ability to shop anywhere, anytime. Thus, it results in a big shift from traditional in-store shopping to one-click purchases.

 

This behavior has been reported boosting new online stores ever since the advent of eCommerce. People begin to take an opportunity by selling products online, resulting in a surge of internet entrepreneurs.  

 

With the growing number of online sellers, it becomes hard to be the best shop most people love. They are faced with endless options and offerings from different sellers that often lead to fierce competition.   

 

If you're one of those sellers, it's time for you to improve your marketing strategies to capture more customers. You'll need a strong tactic to make your store stand out in the crowd. Incorporating a good strategy will not only bring you potential customers but also increases people's awareness about your business.

 

Here are the five best eCommerce tips to promote your online store.

 

1. Research Market Fit

Although market research is done before you start your online store, it's essential to keep conducting the research even after you launch the business. The reason is that people's preferences and needs change over time. 

What used to be popular in the past won't be relevant to this day. As the trend changes, customers may develop different interests and preferences. Therefore, conducting market research will help you fit what customers are looking for, at the moment. 

You can produce a better product or service that fits their needs.  Eventually, you'll be able to promote your store effectively as you have what people want in your hands. 

2. Embrace Testimonials

A business can't be separated from customer reviews as they provide social proof for the audience. Your eCommerce store isn’t the exception on this matter. A good store review can significantly enhance your sales performance because you look credible from customers' points of view.

Highlighting testimonials will increase your chance of getting more conversions as the review provides useful values from a customer's perspective. Besides, people still rely heavily on what others say when it comes to purchasing new products. Give the customers, an offer of the Wishlist the product, and the change of the currency of their own choice-
You can choose one of the best plugins for that-

Ultimate Wishlist for WooCommerce

The Ultimate Wishlist for WooCommerce plugin allows you to cover wishlist strategies to your WooCommerce store in a great way.  It will help you to save their favorite products, find them quickly and easily at a later time and buy them. Ultimate Wishlist plugin is made with the moto to connect your store. Wishlists are sharable, hence buyers sharing their wishlist indirectly promote the store to them whom they want.

Features-
* Automatically build wishlist page
* Set wishlist popup
* Send push notification
* Shareable wishlist

MWB Currency Switcher for the WooCommerce

Multi-currency switcher for WooCommerce gives the opportunity for your customers to know and view the price of the products in their local currency. Hence, expanding your business beyond the boundaries without currency being a barrier becomes easy with the currency switcher plugin. This functionality increased utility to your store to make it more user-friendly in the sense that your visitor does not need to worry about unnecessary calculations whilst shopping. To be known to view the products and services in their currency is a feature that enhances the user experiences.

Features-
* Custom Price Format
* Detection with location
* Customize Public Panel
* Efficient Aggregators

 

Unlike in-store experience, online stores are prone to trust issues because of the inability of new customers to check the product on site. In other words, since they can't physically see and touch the product, customer reviews are very much needed to nudge their decision. So, when you build testimonials from your past client, they will help you boost your trustworthiness online.

3. Include Video Ads

Videos have become popular content on the internet. They offer a quick but robust explanation that people can enjoy without wasting much time like another type of content. Moreover, videos dominate the internet traffic by about 82% in 2021 -- enough reason why you need to create videos to promote your eCommerce store.

 

Video advertising, for example, has been insanely popular to attract a new audience as well as retain old customers. A video includes images and narration that viewers can easily comprehend its purpose. Videos can immediately transform promotional messages into intriguing stories that people love to hear.

 

That's why video advertising is still useful in delivering business information for the audience. One of the compelling pieces of content you can use for your store is an explainer video. This short, highly engaging video provides powerful storytelling that hooks viewers' attention in seconds.   

 

Incorporating explainer videos can help you spread awareness about your store, promote your products, and increase traffic. The video is easily shareable through different social platforms, making it easier for you to expand your reach and skyrocket the conversion rate.

4. Offer Different Payment System

Making it as easy as possible for your customers to pay is paramount for increasing conversions. Nowadays, many payment methods are available to use for online shopping. A wide range of options offers customers the convenience of purchasing their orders with different systems. It's important to ensure whether your store provides payment options that most people would likely use or not.

 

When potential customers don't find the payment method they use, it's highly possible to cancel the order. People don't want to spend much time looking for a payment tool that fits them. They will mind the process, especially if there's a small amount of transaction fee due to different payment systems. 

 

In order to prevent such things as losing potential customers, providing many payment options can help you increase conversions. For example, when you have multiple choices, you attract people to purchase in your store because of the convenience. They will find it helpful to make an order without worrying about the transaction fee.

5. Optimize Email Marketing

Another tip to take notes on is adding email marketing to your list. This strategy is effective in building a personal bond between your business and the audience. You can directly send a promotional message to their inbox and make it special by inserting a call-to-action on it.

 

People perceive email as a personal communication tool to this day. They use it for work, school, and other non-professional purposes. When you send them messages, they actually will find it helpful to get casual promotional offers, as long as you do it right. 

 

Including video content in your email can be a good move as you offer quick information that they can understand in a short time. By incorporating email marketing, you'll also have a higher chance of getting new leads since receivers can directly check out your store without leaving the platform. 

Takeaway 

Running an eCommerce store in today's internet era can be challenging as more people can easily become sellers by registering on the platform. This often results in a highly competitive nature where many online stores offer similar things. 

 

Getting new leads, let alone customers, will be difficult in this situation as you practically compete with millions of sellers out there. You'll need some sort of eCommerce tips to help you acquire customers online.

 

Strategies like including video advertising and running an email marketing campaign can be useful to capture the audience's attention from the beginning. Make sure to follow the tips above to promote your store more effectively.

Related Articles: Shopify Google Shopping Feed  

Posted: 15 Mar 2021